Armaan Malik discussed his English solo debut song that has some Indian touch. The song Control has already got several nominations. He spoke about this to Mid-Day.
Armaan Malik, the voice of many chartbuster songs, has been nominated for the MTV Europe Music Awards. This will be leveling up the degree of Indian music however it will have global factors.
He deciphered the difference in the work culture in foreign countries and India. He also clarified India has talent but it needs to be used correctly.
A report by Mid-Day noted that Armaan Malik is adding some traditional effects to the song but as they will be creating a English solo on the world level.”We added a few Indian elements to establish my heritage, but the sound was definitely international. We didn’t want anyone to hear it and say this has been made by an Indian. The idea was to make it sound global, not even American. We sprinkled elements that would make people sit up and take notice, and call this a quality product.” Armaan said.
A part of the audience feels that India could not produce such type of stuff. Concerning this, he says ” I’m not going to deny that I loved proving those people wrong who believed that such a production couldn’t come out of India. I have always wanted to quash that notion. I wanted everyone to know that India has fabulous talent hasn’t been given a chance.”
He further told that he can’t Indianise his western singing, people here are not provided any formal training for such singing. He remembers uniting with street artists from Spain and Russia and he gives the credit of his accent as he has sung in multiple languages, which can be modulated in any language to these incidents only.
The debut of Armaan in the English music arena came about six months ago. He became the first Indian singer-songwriter to get featured on the Times Square Billboard in New York for his English debut song.
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